1. A title that triggers

Use a title that triggers and dynamites. A title such as 'Infosession mobility' is sufficient for internal use, but does not engage much. If you are going to communicate about this action, it is better to use 'Discover the best ways to travel in Herent' as a title.

2. Use images: photo ánd film

An image says more than thousand words. Okay, that's maybe a little  exaggerated, but photos always appeal more than pure text 😊. Do you have a short movie? Even better!

Pro tip: Add photos and/or videos in the description of an action!

Inspiration: You'll find lot's of royalty free pictures to use on your public page for example on Unsplash

3. Add a result to your actions

Of course you don't have results for every action, but we recommend doing this if you have a result. For example, you can communicate about the amount of participants in your group purchase to electrical bikes. That result will be highlighted! 

4. Use links 

A link allows you to give more information, link to another website or to pages of other parties. There are two options to use links:

  • Clickable buttons: add them under 'Links' in your action
  • Links in the description of your action

5. Let your citizens 'join your actions'

You can choose whether or not citizens can take part in an action. If they can participate, a 'Join this action' will appear, calling a citizen to take action.

6. Put your most important actions at the top

You can not choose the specific order of actions on your public page, but what you can do, is make them 'sticky'. A 'sticky' action remains at the top and is therefore first seen 👀

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